For the first time in Marunouchi Area, LIVE STOCK MARKET in MARUNOUCHI, a sustainable Fashion Events where you can enjoy Fashion and contribute to society, will be held Period September 14th Thu to September 18th (Monday, holiday).
Around the world, the overproduction of Apparel products and the associated mass disposal and incineration of inventory have become social issues.
Under these circumstances, we turned our attention to the aging inventory held by Apparel manufacturers (DEAD STOCK), selected and re-edited it from a stylist's perspective, added a new story, and created the reborn product ``LIVE STOCK.'' Hiroshi Ozawa's efforts, which are sold as *, are attracting a lot of attention.
This Events will feature Hiroshi Ozawa as the general producer, and will develop content in Marunouchi Area that focuses on Fashion and provides an opportunity to experience sustainability, which is essential for the future.
<What is “LIVE STOCK”? -What is “LIVE STOCK”>
“LIVE STOCK” is a new way to enjoy Fashion advocated by Hiroshi Ozawa. As a stylist, I selected and re-edited aged stock (= DEAD STOCK) that was supposed to be sold at sales or at outlets by Apparel brands from the perspective of a Fashion professional, and reborn products with new added value (= LIVE STOCK). This initiative is attracting attention from many people as a sustainable initiative that solves problems that plague Fashion, such as overproduction and inventory incineration.
“LIVE STOCK” is a new way to enjoy Fashion advocated by Hiroshi Ozawa. As a stylist, I selected and re-edited aged stock (= DEAD STOCK) that was supposed to be sold at sales or at outlets by Apparel brands from the perspective of a Fashion professional, and reborn products with new added value (= LIVE STOCK). This initiative is attracting attention from many people as a sustainable initiative that solves problems that plague Fashion, such as overproduction and inventory incineration.
“LIVE STOCK MARKET IN MARUNOUCHI” content
LIVE STOCK POP UP
Marunouchi Area The POP UP will be held at Eligible Stores in the "LIVE STOCK" section of the store, where stylists, Shops store clerks, and influencers will tie up as guest directors to select and re-edit inventory items from their perspectives and sell them reborn as "LIVE STOCK" products.
Date and Time: September 14 Thu- 18 (Monday, national holiday)
Participating stores
Shin-Tokyo Bldg. 1F THE TOKYO, Marunouchi 2-chome Bldg. 1F STUDIOUS Marunouchi, Yurakucho Bldg. 1-2F ESTNATION, Mitsubishi Bldg. 1F Le Dôme ÉDIFICE et IÉNA, Marunouchi Bldg. B1F Whim Gazette MARUNOUCHI, Shin-Marunouchi Bldg. 3F MARcourt DESIGNEYE, Kokusai Bldg. 1F MARUNOUCHI GLOBAL STYLE, Nijubashi SQUARE 1F Paraboot Marunouchi, Nijubashi SQUARE 1F THE LAKOTA HOUSE MARUNOUCHI, Yurakucho Bldg. 1F Jalan Sriwijaya / G.H.BASS, Shin-Marunouchi Bldg. 3F lelill
[THE TOKYO × Teppei Kojima MASH UP BONSAI SHIRT]
During Events Period, at THE TOKYO on the 1st floor Shin-Tokyo Bldg., we will be collaborating with guest director Teppei Kojima to hold a special exhibition of bonsai and add special embroidery to shirts that have become dead stock at THE TOKYO. We will carry out a special project to resell the products with added value.
▲"TRADMAN'S BONSAI" logo[RECYCLE WEAR BAG present]
During Events Period, those who visit the 3 participating stores of "LIVE STOCK POP UP", collect 3 stickers distributed at each store, and bring them to the Maru Cube on the 1st floor Marunouchi Bldg. Building will receive a free gift starting from the Daimaru Yu area. We will be giving away a tote bag ``RECYCLE WEAR BAG'' made by upcycling some of Apparel products collected from workers Marunouchi Area through Daimaru Yu SDGs ACT5, which promotes activities to achieve the SDGs. Gifts will be distributed within this special POP UP STORE.
*Quantity is limited. Please note.
▲RECYCLE WEAR BAG image/original sticker image
[LIVE STOCK POP UP Guest Director]
・Keita Suzuki (Former Japan national soccer team/Representative of AuB Co., Ltd.)
Store in charge: Yurakucho Bldg. 1-2F ESTNATION
・Hiroko Hatano (model)
Store in charge: Yurakucho Bldg. 1-2F ESTNATION
・Mr. Teppei Kojima (Bonsai Producer)
/TRADMAN'S BONSAIStore in charge: Shin-Tokyo Bldg. 1F THE TOKYO MEN'S
・Kanako Sato (stylist)
Store in charge: Shin-Tokyo Bldg. 1F THE TOKYO WOMEN'S
・Mr. TEPPEI (stylist)
Store in charge: Marunouchi 2-chome Bldg. 1F STUDIOUS Marunouchi MEN'S
・Ayumi Hamamoto (stylist)
Store in charge: Marunouchi 2-chome Bldg. 1F STUDIOUS Marunouchi WOMEN'S
・Mr. MIZUKI (Jewelry Designer/Art Director)
Store in charge: Shin-Marunouchi Bldg. 3F MARcourt DESIGNEYE
・Meg (SWELL VINTAGE owner)
Store in charge: Marunouchi Bldg. B1F Whim Gazette MARUNOUCHI
・Mr. Hayashibe (Manager)
Store in charge: Kokusai Bldg. 1F MARUNOUCHI GLOBAL STYLE
・Yukihiro Sugawara (LAST Editor-in-Chief)
Stores in charge: Nijubashi SQUARE 1F Paraboot Marunouchi, Yurakucho Bldg. 1F Jalan Sriwijaya / G.H.BASS
Mr. Hiroki Kodama (Stylist)
Store in charge: Shin-Marunouchi Bldg. 3F lelill
・Hiroshi Ozawa (stylist/EDITORIAL STORE owner)
／EDISTORIAL STOREStore in charge: BE YOUR REAL, Yurakucho Bldg. 1-2F ESTNATION
▲Photo from left: ▲Mr. Teppei Kojima (bonsai producer), Mr. Keita Suzuki (former Japan soccer team/Representative of AuB Co., Ltd.), Mr. Hiroko Hatano (model), Mr. MIZUKI (Jewelry designer/art director), Mr. Meg (SWELL) VINTAGE owner)■“EDISTORIAL STORE” special POP UP STORE
Director Mr. Ozawa has opened a POP UP STORE at Marunouchi Bldg. Building that proposes and sells ``LIVE STOCK'' tailored to Marunouchi. Mr. Ozawa will also be at the store during Period to offer coordination suggestions and styling consultations.
Also, during Period, Mrs. Ozawa will hold a pop-up Shops of "Easy Bake" on the 1st floor of the main store in Ueda.
*Mr. Ozawa may not be at the store depending on Time Zone.
Event date and time: September 14th Thu- 18th (Monday/Holiday) 11:00-20:00 each day
Venue: Marunouchi Bldg. 1F Maru Cube
▲Implementation image■“BE YOUR REAL” POPUP STORE
The pop-up ``BE YOUR REAL'' will be held for a limited time only, where Mr. Ozawa, the director of this Events, will ``LIVE STOCK'' DEAD STOCK from Japan's leading select Shops, BEAMS and UNITED ARROWS, which Mr. Ozawa has been involved with as a stylist for Period. Opened at Marunouchi Bldg. 1F Maru Cube. An unprecedented super select Shops will appear in Marcube, where the two leading select Shops will be lined up. On Sun, September 17th, PR staff from both companies are scheduled to serve customers in-store.
Event date and time: September 14th Thu- 18th (Monday/Holiday) 11:00-20:00 each day
Venue: Marunouchi Bldg. 1F Maru Cube
▲BE YOUR REAL logo■"MARUNOUCHI WORKER'S MASH UP"
There is a Shops where items such as bags and caps that are lying around at home are embroidered and upcycled into new items, as well as a ``Rototo-kun Doll'' where dolls are made using socks that can no longer be sold due to various reasons during the production process. You can enjoy Shops and more.
[“Let’s make a Rototo-kun doll” Shops]
Date and time: September 16th Sat- 18th (Monday/holiday) Scheduled to be held at 12:00, 14:00, and 18:00 each day
Where to apply: hello@rototo.jp Germination ROTOTO Co., Ltd. Press Manager
Venue: Marunouchi Bldg. 1F Maru Cube
Capacity: 8 people each time
Production time: Approximately 60 minutes
Participation fee: 4,400 yen (including material cost)
Rototo-kun doll image■Embroidery Service
Events Venue We offer free initial embroidery on items purchased at Service and on personal items you bring in.
Please note that we may not be able to embroider on leather, thick fabrics with long hair, or thin blouses.
Please understand this in advance.
Date and time: September 16 Sat- 18 (Monday, holiday) 11:00 - 20:00
Place: Marunouchi Bldg. 1F MARCUBE
