As part of its efforts to create experiential value that enhances its corporate brand value, Sharp will hold an exhibition themed on the design of its products, titled "Sharp Design's Gaze Exhibition."
This exhibition focuses not only on the products themselves, but also on the designers' perspectives and thought processes behind them, showcasing the observations and considerations that go into creating home appliances.
Under the theme "There's a secret in that gaze," this exhibition features actual washing machines, televisions, hair dryers, toasters, and vacuum cleaners on display, as well as prototypes and development materials. Visitors can see the ingenuity of product design that cannot be gleaned from the finished products, and the thought process of designers who incorporate ideas gained from observing products and how they are used.
Furthermore, the exhibition is designed to allow visitors to view the products from the perspective of a designer, incorporating exhibition elements that allow them to relive the designer's observational skills and perspectives. Through our product design philosophy, visitors can experience the ingenuity and ideas embedded in familiar home appliances.
"Sharp Design's Perspective Exhibition": Things we use casually every day.
Each and every one of them is designed with the user's feelings and behavior, their relationship with the space, and all aspects of their daily life in mind.
However, design is difficult to measure numerically, unlike dimensions or performance, making it hard to understand what makes it good.
In this exhibition, you can experience the "essential beauty of design" and "the designer's thinking that connects life and technology" by viewing products through the "gaze" that Sharp's designers use when they design.
Things that went unnoticed from one perspective suddenly become apparent from another.
Things that you thought you were familiar with start to look a little different.
We hope this exhibition will provide you with a new perspective when choosing home appliances in the future.
■ Main exhibits
- Demonstration of the company's washing machines, televisions, hair dryers, toasters, and vacuum cleaners.
- An introduction to the background of product development and the design review process through prototypes and development documents.
- Panels are installed that recreate the designer's approach when considering a product, allowing visitors to relive the designer's perspective and approach.
■ About Sharp Corporation
For over 110 years, Sharp has developed numerous world-first and industry-first innovative products and technologies, primarily in electronics. Based on its management philosophy of "Dual Dedication: Sincerity and Creativity," and its corporate slogan "Half a Step Ahead of People's Wishes," Sharp aims to be a company that creates a "new culture" through original products and Service that are close to every aspect of people's lives and work.
▶︎ Design Site
■ Credits
[Organizer] Sharp Corporation
[Planning and Exhibition Direction] TVS Design Studio: Furui / Brand Strategy Division Integrated Design Center Design Strategy Group: Waki
[Art Direction] Brand Strategy Division Integrated Design Center Global Communication Design group: Poulin Araki, Yoshikawa
[Exhibition Content Cooperation] SAS Design Studio: Kawaguchi, Ohno, Iwai TVS Design Studio: Gomi
