Venezianico is an up-and-coming microbrand founded in 2017 by brothers Alberto Areli and Alessandro Morelli, who were university students at the time. The brand name, Venezianico, is a combination of "Veneziano" (meaning "Venetian") and "ico" (a conjunction meaning "what should be"), and each of their models draws inspiration from Venetian culture and history. The brand logo is based on the cross atop the St. Mark's Clocks, Watches Tower, which has symbolized wealth and glory and has linked religion and commerce in Venice since the 15th century. This Italian Cuisine brand is rapidly gaining popularity thanks to its excellent value for money.