Event Period: February 16th Mon to February 25th Wed, 2026, 11:00-20:00
Open daily during the exhibition period / Free admission

GOOD DESIGN Marunouchi We will be Organizer an international conference called "Sustainable Brand Japan" (operated by Sinc Co., Ltd.). Sustainable Brands International Conference 2026, Marunouchi, Tokyo In conjunction with the opening of the exhibition, we will be holding the exhibition "The Future of the Boundary - The Form of the Relationship Between Nature and Humans that Has Been Reconnected" (planned and produced by Hakuten Co., Ltd.).

The concept of sustainability is not limited to technologies for reducing environmental impact or achieving quantifiable goals. At its core is a perspective on the relationship between people and the environment that has been built and the type of relationship that will continue into the future.
The relationship between humans and nature has shifted from an era of coexistence, when humans "lived in harmony with the environment," before the development of culture and technology, to an era of "symbiosis," where humans come to terms with the environment through the development of technology, systems, and culture. We are now entering a phase of "co-creation," where nature and humans create value together.

This exhibition uses these changes in the relationship between humans and nature as a clue to reexamine how we interact with the environment. Through materials, technology, ideas, and human activities, we reconsider sustainability not just as a "system" or "numbers" but as a relationship, and explore new possibilities that may open up for the future.

■Exhibitor examples (partial listing) *Exhibitor names listed in alphabetical order
・It bends when you touch it. It adapts to use. "Soft Wood" is a wooden material that shapes together with people (Akita Prefectural University)
・A completely new molding technology that slides the wood's structure and shapes it in a mold (Chiyoda Kogyo Co., Ltd.)
・In pursuit of natural wind, we arrived at the feathers of migratory birds. Kamomefan+c move (Doshisha Co., Ltd.)
・Building on the flow of time in the community – A small hydroelectric power plant working in the community (River Village Co., Ltd.)
・Waramu, weaving dreams. The Straw Millionaire Project (Waramu Co., Ltd.) connects people and communities with straw and circulates the local economy.
・Prototype of future vernacular architecture and resource recycling using waste soil from Earthen Concrete (AHA)
・Guide to a better life, Find answers from waste (BIG EYE COMPANY)
・Creating inspiration from garbage (fabula Inc.)
・Redefining structure, function, and expression through "folding engineering," born from space engineering and origami culture (OUTSENSE Co., Ltd.)
・"Algorithmic Couture" (Synflux), a unique system for reducing textile waste during the clothing manufacturing process

Exhibition website: https://eventory.cc/event/sb-os-ex26

■Outline of the event "The Future of the Gap – The Reconnection Between Nature and Humans"
Date: February 16, 2026 Mon- February 25, 2026 Wed 11:00-20:00
Venue: GOOD DESIGN Marunouchi (1F Shin-Kokusai Bldg. 3-4-1 Marunouchi, Chiyoda-ku, Tokyo)
Admission fee: Free
Organizer: Sustainable Brands Japan (Sinc Inc.)
Cooperation: Japan Institute of Design Promotion
Produced, planned, designed and produced by: Hakuten Co., Ltd.

■Participation benefits
Activation Hub Pass Voucher
Those who visit this special exhibition on Wednesday, February Wed or Thu, February 19th will receive Tokyo International Forum Sustainable Brands International Conference We will be giving away special vouchers for passes that will allow you to enter the "Activation Hub," the networking and interaction area of the event.
Here, exhibits and Workshops will be held by supporting companies and organizations, and you will be able to interact with companies and organizations related to sustainability.

■What is a sustainable brand?
Founded in the United States in 2006, Sustainable Brands is a leading global community of brand innovators who continue to challenge themselves to become the brands of choice for the future.
Since its founding, SB has aimed to change the world by viewing social and environmental issues as important driving forces for "brand innovation," "value creation," and "positive impact," and by inspiring business leaders and business people to do the same. In Japan, this activity is promoted by Sinc Co., Ltd. as Sustainable Brand Japan.
・ "Sustainable Brand Japan" news site
・ "Sustainable Brands International Conference 2026 Tokyo Marunouchi" website

■About HAKUTEN CIRCULAR DESIGN ROOM
This is a specialized organization for exhibitions and exhibitions whose mission is to reduce the environmental impact of Events while also providing high creativity and experiential value, with a focus on resource recycling.
Starting in 2023, we are conducting research, prototyping, product development, and implementation of resource-circulating Events. Through our Events, we aim to use Events and the experiences they provide as a starting point to encourage behavioral change toward a more resource-circulating society.
Over the past three years, we have planned and produced exhibitions at Good Design Marunouchi, including the 2023 exhibition "Recipes for Circulation," the 2024 exhibition "Indigenous Knowledge," and the 2025 exhibition "Expanded Perspective." With this latest exhibition, "Memories of the Border," we aim to provide new learnings and insights from a different perspective than before.
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