We've started selling ice cream miso.
A completely new sensation! Miso soup that tastes just like iced coffee and also provides iron!?
Miso soup is perfect for summer.
Summer is a time when appetite tends to decrease, so it's important to be mindful not only of preventing heatstroke but also of replenishing nutrients such as iron.
This limited-Period Events proposes incorporating miso soup into your daily routine as a new summer habit.
The marukome × FUJITA KINZOKU "Fe: Project" collaboration is like drinking iced coffee on a hot summer day.
We offer "Ice Miso," a delicious treat that can be enjoyed even in summer.
A new form of miso soup: the Ice Miso experience.
Iced Miso Soup is a new drink where miso soup, cooked in an iron pot, is poured into a chilled tumbler filled with ice and drunk with the ingredients through a straw. It's a way to enjoy miso soup in a similar way to iced coffee.
By using "Miso Soup Bread" and an iron bowl tumbler, you can deliciously replenish iron, which is often lacking in our diets.
Enjoy a delicious summer iron-rich habit with Ice Miso.
Get more iron, which women often lack, in your daily life in a more natural way.
It was with this idea in mind that Fujita Metal's "Fe: Project" bowl tumbler came together with Marukome's Ice Miso.
Simply pour in hot miso soup and add ice for a new and delicious drink that also provides iron. Fermented foods help you beat the summer heat in a tasty way.
Approximately one in three Japanese women are iron deficient!?
Iron is an essential nutrient that supports our daily energy levels.
Fe: The project proposes delicious and natural ways for women to incorporate iron, which they often lack in their diets, into their diet.
Fe: About the project
The Fe: Project was born from Fujita Metal's focus on iron deficiency in women, combining traditional wisdom of supplementing iron intake with ironware with the concept of femtech. To complement the femtech expertise, it was launched in collaboration with the external team "Femtech and BEYOND".
By combining "Fe" from "Femtech" and "Fe" from "iron," we propose a habit that allows you to take in iron without stress.
Having previously released products such as a frying pan and a pot specifically for miso soup, this "Ice Miso Bowl Tumbler" is the third product in the series.
Fujita Metal Co., Ltd.
Founded in 1951, this family-run factory in Yao City, Osaka Prefecture, continues to produce metal products that are an integral part of daily life, such as frying pans, pots, kettles, and cups. Their craftsmanship, which utilizes the skills and ingenuity of their artisans, has been recognized with numerous awards both domestically and internationally, including the "Red Dot Award 2021" and the "iF DESIGN AWARD 2021".
