Another Japan, a joint venture between Mitsubishi Estate Co., Ltd. and Nakagawa Masashichi Shoten Co., Ltd. will open in the Zenibeicho Building, located in the TOKYO TORCH (TOKYO TORCH) district in front of the Nihonbashi exit of Tokyo Station, as a select shop Shops for products from each of the 47 prefectures in Japan, run by students who travel to each region to manage the revenue, select products, design, on-site operations, and customer service. Tue The building will open on August 2, 2022. This initiative will continue to expand the appeal of Another Japan with the second phase starting in August 2023.
01. Special Exhibition "Another Chinese Shikoku"
Concept: Marebito Kaido, Chugoku Shikoku
Marubito Kaido.
It is a journey of rare people that spreads throughout the country.
Rare people.
This refers to people who come from outside with new values.
A person who is hospitable to outsiders and willingly accepts different cultures.
Things about you and me that touch the hearts of such rare people.
Unexpected encounters create innovation. Creating innovation protects tradition.
The path built by the ``rarebito'' hearts that have been passed down in the land of Chugoku Shikoku knows no end.
Let's gather now to find out what's next.
Local love and partiality Features where you can feel the “Rarebito Kaido”
April 17th Wed- April 30th Tue Geiyo/Talk about Jochu Kaido
May 1st Wed- May 12th Sun Tosan/Material Tour Shimanami Kaido
May 15th Wed- May 26th Sun Inaba - Familiar Mingei Kaido
Chugoku Shikoku Citrus Festival
Date: Wednesday, April 3rd -Wed, April Tue
Students who love citrus fruits will deliver the finest citrus fruits sourced from their hometown, Ehime. This is actually the first time that Another Japan stores will be selling fresh produce.
"Citrus Consulting" will also be held for three days from the 5th Fri to the 7th Sun.
tangerine juice from the faucet
Date: April 27th Sat- April 29th Mon
The relationships that students who belong to the University of Tokyo Mikan Lover's Association have built through their love of citrus fruits have come to fruition, and this project has come to fruition.
In order for the customers who participate to become ``rare people'', we have put some small innovations into the management system! You can enjoy it for free, so please feel free to drop by.
We also plan to have a stall at Events during the long holidays. Please check SNS for the latest information.
Marebito Weekend
Date: May 25th Sat- May 26th Sun
At the end of May, when the exhibition reaches its climax, we will hold a "Marebito Weekend." We are currently planning several contents to convey the message from Another Chinese Shikoku along with a life-sized image of us after managing the exhibition for about two months.
On the evening of the 25th Sat, there will be Events where you can enjoy "Jochu", a type of sake sourced from Hiroshima Prefecture.
02.KITASANDO Kissa Spring Menu
Strawberry White Mocha
A white mocha with a light roasted espresso base and strawberries that give you a spring feel. The sweet and sour taste of strawberries, the sweetness of white chocolate, and the gorgeous aroma of espresso go perfectly together.
Sakura Matcha Latte
This spring-only matcha latte combines matcha from Yame, Fukuoka with cherry blossoms. The combination of the scent of cherry blossoms and the sweetness of matcha makes it a drink that makes you feel like you're eating a sakura mochi (cherry blossom rice cake). (Available until April 15th)
strawberry matcha latte
A limited-Period matcha latte made with Yame matcha and strawberries. The elegant aroma and sweetness of the matcha, which is brewed one cup at a time after receiving your order, goes perfectly with the sweet and sour taste of the strawberries. (Available from April 16th)
