In the three years since its opening on Tue August 2, 2022, Another Japan has had over 60 students deliver attractive regional products from all over the country.
To culminate these three years, we will be holding a special Events, "Utage Festival"!
Following the pre-festival talk Events on the first day, the main festival on the second day will feature a line-up of food stalls reminiscent of local summer festivals, offering plenty of delicious food and fun experiences from all over Japan.
Let's enjoy a special time together that you can only experience here!
01. Eve of the Festival Program
Talk Events" Another Japan A Summary Meeting Looking Back on the Past Three Years!"
"Lighting a light for Japan's future."
Based on this project vision, Mitsubishi Estate and Nakagawa Masashichi Shoten jointly launched "Another Japan."
Since opening in August 2022, approximately 60 students have traveled around the country, discovered attractive local products from each region, and promoted them from the store in front of Tokyo Station.
This time, as a special event on the eve of the "Utage Festival" held to commemorate the 3rd anniversary of the opening, we will be holding a talk Events to look back on the 3 years of the project!
The event brought together people who have been leading the project since its inception, including Jun Nakagawa, former president and CEO of Nakagawa Masashichi Shoten, one of the project's founding members.
They will talk frankly about why they started this project, why they entrusted it to students, and what they have seen over the past three years.
【program】
Part 1: "Settler's Youthful Struggle"
Another Another Japan inaugural student, Haru Yamaguchi, will look back on his challenges as a student entrepreneur and his involvement with the local community. He will also talk about the new challenges he faces as he takes his first steps into the workforce.
Part 2: "Another Japan General Meeting"
How did the idea for Another Japan Project come about, and why did they entrust the operation of the store within TOKYO TORCH at Tokyo Station to students?
We will then look back on the three-year project and unravel the impact it has had on society.
[Speakers]
Part 1: Jun Nakagawa, former president and CEO of Nakagawa Masashichi Shoten, Daisuke Sakamoto, CEO of Office Camp, and Haru Yamaguchi, PARADOX Inc. (Another Japan 1st batch)
Part 2: Jun Nakagawa, former president and CEO of Nakagawa Masashichi Shoten, Naoki Tanizawa, Mitsubishi Estate Co., Ltd., Daisuke Sakamoto, CEO of Office Camp, and Haru Yamaguchi, PARADOX Inc. (Another Japan 1st batch)
Part 3: Q&A Time
[Application]
● Advance reservations required
Talk Events + one drink (seat ticket included, first 40 people): 2,000 yen
Talk Events + one drink + one plate of food (seat ticket included, first 40 people): 3,500 yen
Talk Events + one drink (standing room only): 1,500 yen
*Table seating is available for the first 40 people.
*Drinks and food will be provided by Another Japan Cafe
*Seats at Venue are limited, so please apply early.
*Speakers are subject to change.
02. Main Festival Program
Featured Content: A Banquet to Light the Future of Japan
○ "Local Love Stalls" filled with student enthusiasm
There will be a line of "local love" stalls, planned for the day only by students from or with ties to each region.
Divided into three regions across Japan: Tohoku, Central, Kinki, Chushikoku, and Kyushu, the attractions of each region are gathered together.
There will be lots of fun and delicious summer festival events, such as shaved ice, somen noodles, and sparklers!
○ Toasting Stand
・"Fruit Shaved Ice" invented by Another Japan Cafe Settler
・"Taneka SHUKA Gelato" made by a long-established amanatto shop in Kyoto
・Tea Room "Ocha Mikuji" stand where you can enjoy rare teas
・Compare the taste of Masago Kinosuke Noodle Factory's "Shodoshima Somen"
・We deliver the fresh flavors of the six Tohoku prefectures
・Enjoy freshly baked bread and rice balls
○Experience Shops
・A stand with hand-held fireworks made in Japan by Fukuoka artisans, where you can choose from one piece
・Drawing fireworks Shops with art school students
・Summer "Fireworks" Accessories Shops made from Yatsushiro Igusa in Kumamoto by itiiti
○ Talk Events
Plans include holding events such as "How to Create a Special Exhibition," which has Features various regions on Another Japan, and "What are the Settlers Up to Now?", which follows up on the first batch of Settlers after they graduate.
○Puzzle solving game
Regional Development A mystery-solving Events, "Solve the local mysteries discovered by Another Japan!" was held.
Settlers at Another Japan have listened carefully to the history and culture of the region, discovering stories that can only be found there.
Now it's your turn to be the pioneer.
Using the hidden clues found in TOKYO TORCH and Tokiwabashi Tower as a guide, let's unravel the past and present of this project and region and discover the charm of this area from a new perspective.
Embark on a journey to solve the mystery from the perspective of the Settlers! You can also have fun learning about the traditional crafts and culture of the region.
○ Another Japan Shops POP UP
We will be selling "Goodbye Travel Goods," a selection of items perfect for outings this summer.
We also carry local products selected by students from all over the country.
○ Another Japan Cafe POP UP
You can enjoy the popular sweets and drinks from the store at the same Venue.
In the evening, you can enjoy special "regional drinks" such as sake and craft drinks from all over Japan.
We will also have food prepared for you to enjoy the evening banquet, so please enjoy spending time interacting with everyone.
○ Another Japan Special Exhibition
Another Japan 's efforts over the past three years will be revealed in a special exhibition!
Key visuals from past exhibitions and the stories behind them will all be on display.
Even if you are familiar with Another Japan Project, you may find something new here.
[Admission fee]
free
*Please purchase advance tickets for experience Events separately through Peatix. Details will be released in due course.
