In the past, towels were called ``yokkin'' (bathcloths). ``Imabari bath towels'' were born from the desire to convey the good old craftsmanship to the present day, with the name ``Imabari'', Japan's largest towel production area, added to it. Imabari towels, which incorporate 120 years of history and traditional techniques, deliver the unique feel, softness, and absorbency that are unique to them.